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Dominican-born multi-instrumentalist artist, DJ and producer Nova formed Pacha Massive in the Bronx in 2005. Growing up Nova was immersed in traditional rhythms like cumbia, merengue and palo but it is his life in New York Citythat has largely shaped the sound of his music. “While those Dominican rhythms are part of what flows through my veins and what I channel through my music,” Nova says, “nothing is like good old NYC. Every culture is in your face and you get a taste of all of them. It’s easy to feel like a global citizen in the capital of the world, and that crosses right into our music. When it comes to experimenting with sounds and ideas, I feel a sort of freedom that you don’t have to be tied down to any style or any label, anything goes; traditional and non traditional, roots or progressive.” Being part of such a diverse musical community has allowed Nova to work with a variety of artists on his albums. “I like to work with anyone that’s interesting and has that good vibe,” Nova explains. “I don’t have a formula to decide who is good for what song; it is just a matter of experimenting until something clicks.With the release of debut album ‘All Good Things,’ Pacha Massive was chosen as MTV Tr3s’ first “Descubre and Download” artist, helping the group develop a devoted national following. The album received heavy airplay on tastemaker public radio stations like KCRW, KEXP, and KUT. Several songs were also featured in a variety of placements from NBC “Las Vegas” to FIFA Soccer and a national Targetcampaign.
Following the tremendous response to their debut album, Pacha Massive took their sound from New York City across the country (from Boston to Portland, Oregon) and the world (from Colombia to Turkey). “Each stop has its own unique memory but going to certain places for the first time and immediately packing the venue, like in Bogota or the Ford Amphitheater in LA, were certainly memorable milestones,” Nova says. “Touring to such a foreign place likeTurkey and having fans singing along and shouting out in Spanish and English definitely sticks out too.”
The universality of Pacha’s overall message and vibe is a common theme that runs from ‘All Good Things’ to their lastest effort ‘If You Want It.’ “It was especially humbling for me to see our music have such a positive impact on people’s lives when we were touring across the globe,” Nova explains. “It inspired me to want to write even more… seeing how the fans responded to the songs and simply realizing how irrelevant language seemed to be in the context of music.”